Deconstructing the Roles of Brand, Design, and Consistency in Consumer Choice with Generative AI
Marketing Science Conference, 2026, Lisbon, Portugal
Theory and Practice in Marketing (TPM), 2026, Barcelona, Spain
EMAC Doctoral Consortium, 2026, Bath, UK
Haring Symposium, 2026, Indiana University
Society for Consumer Psychology (SCP), 2026, San Diego, US
Attitude-Action Gap in Consumer Choice of Sustainable Products: Mechanism and Mitigation Strategies
Marketing Science Conference, 2024, Sydney, Australia
Theory and Practice in Marketing, 2024, University of Texas at Austin