Psychological Cost of Losing Agency in Autonomous Vehicle Adoption: An Incentive-Aligned Experiment in a Simulated Environment, with Keehyung Kim and Kevin Chung, Major Revision, MIS Quarterly
Attitude-Action Gap in Consumer Choice of Sustainable Products: Mechanism and Mitigation Strategies, with Qing Liu and Neeraj Arora, Reject and Resubmit, Journal of Marketing
Deconstructing the Roles of Brand and Design in Consumer Choice, with Remi Daviet and Tanishka Jain, Job Market Paper
Managing Innovation Risk in Package Design with Bayesian AI-Assisted Creation, with Remi Daviet
When AI Gets Emotions Wrong: Mitigating Demographic Differentials in Multimodal Emotion Recognition, with Ishita Chakraborty and Kalinda Ukanwa
Recovery Strategies and Consumer Adoption of Service Robots: Evidence from a Field Experiment, with Kevin Chung, and Bilge Mutlu